One of the most important issues for us is that the participation in the event and the message we give on behalf of the brand reach the target directly. In order to do this, we make sure that the experience created is intriguing and motivating.
Whatever we do while we are preparing projects, we know that it is important to add a creative and different element to its content. We think that it is more valuable to be creative within the content rather than the media.
Today, the concept of "experience field" is emerging instead of the concept of "media plan".
Now it's not the time to tell just universal stories.
The most successful marketing groups are removing the Consumers from the viewer role and place them in the protagonist role.
Because the important thing is the journey of the consumer.